Theron Bassett is an American manager, veteran, entrepreneur, leadership expert, and founder. He established Improve or Death, a management, cultural, and leadership development brand.
Bassett’s background is related to the demands of directorship, general management, crisis leadership, emergency management, hospitality operations, retail sales management, healthcare administration, residential and community leadership, national brand marketing, property management, asset ownership, and the coordination of complex regional operations. In his early to mid‑twenties, he managed multimillion‑dollar budgets and led dozens of personnel with precision and discipline.
Bassett directed operational budgets ranging from the mid‑six figures to the multi‑million range while guiding diverse teams. He oversaw operations and managed inventory valued in the eight‑figure range, demonstrating a proven track record in large‑scale management and leadership with effectiveness.
He was ranked in the top one percent of business professionals on Crunchbase out of over 2 million executives, advisors, and entrepreneurs in 2026. His brand and cultural influence gained national traction on X (formerly Twitter) from 2024 to 2025, where his messaging emphasized institutional integrity, the family unit, and responsible civic engagement through a welcoming and diverse dialogue. Bassett coined the phrases “Improve Or Death” to renew urban American exceptionalism and “Voluntary Household Patriarchy” to challenge the damaging narrative of the absentee father in inner‑city urban America. Through these, he promoted inclusive, voluntarist, classical American values, while openly professing to be a repentant worthless sinner.
Bassett’s background is related to the demands of directorship, general management, crisis leadership, emergency management, hospitality operations, retail sales management, healthcare administration, residential and community leadership, national brand marketing, property management, asset ownership, and the coordination of complex regional operations. In his early to mid‑twenties, he managed multimillion‑dollar budgets and led dozens of personnel with precision and discipline.
Bassett directed operational budgets ranging from the mid‑six figures to the multi‑million range while guiding diverse teams. He oversaw operations and managed inventory valued in the eight‑figure range, demonstrating a proven track record in large‑scale management and leadership with effectiveness.
He was ranked in the top one percent of business professionals on Crunchbase out of over 2 million executives, advisors, and entrepreneurs in 2026. His brand and cultural influence gained national traction on X (formerly Twitter) from 2024 to 2025, where his messaging emphasized institutional integrity, the family unit, and responsible civic engagement through a welcoming and diverse dialogue. Bassett coined the phrases “Improve Or Death” to renew urban American exceptionalism and “Voluntary Household Patriarchy” to challenge the damaging narrative of the absentee father in inner‑city urban America. Through these, he promoted inclusive, voluntarist, classical American values, while openly professing to be a repentant worthless sinner.
The world may say it is imprudent or foolish for a professional to allow his values to be publicly known for all to see.
However, it is written:
“For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God.”
— 1 Corinthians 1:18
As for the liberal American values we all cherish, an American president once famously proclaimed it as a time for choosing:
"Should Moses have told the children of Israel to remain in slavery under the pharaohs? Should Christ have refused the cross? Should the patriots at Concord Bridge have thrown down their rifles and refused to fire the shot heard ’round the world? The martyrs of history were not fools, and the honored dead who gave their lives to stop the advance of the Nazis did not die in vain."
I say, what good is a leader who is fearful? Be not afraid.
'Let us stand blameless in our conviction, so that when they speak against us, those who mock our resolve may be put to shame by our deeds.'
— 1 Peter 3:16
However, it is written:
“For the message of the cross is foolishness to those who are perishing, but to us who are being saved it is the power of God.”
— 1 Corinthians 1:18
As for the liberal American values we all cherish, an American president once famously proclaimed it as a time for choosing:
"Should Moses have told the children of Israel to remain in slavery under the pharaohs? Should Christ have refused the cross? Should the patriots at Concord Bridge have thrown down their rifles and refused to fire the shot heard ’round the world? The martyrs of history were not fools, and the honored dead who gave their lives to stop the advance of the Nazis did not die in vain."
I say, what good is a leader who is fearful? Be not afraid.
'Let us stand blameless in our conviction, so that when they speak against us, those who mock our resolve may be put to shame by our deeds.'
— 1 Peter 3:16